6 simple ideas to make your nail salon stand out from the rest

6 simple ideas to make your nail salon stand out from the rest

There are so many nail salons out there that it's important that clients know who you are and why you're the best. We've put together some simple ideas that can help make your nail salon stand out.

Appointment cards

Everyone looks forward to getting their nails done, so when you book your client's next appointment, make them feel special with gorgeous appointment cards. You could design it like an invite to an exclusive event, or make it extra fab with a few rhinestones.

Loyalty discounts

Show your clients you appreciate their business, and offer discounts for loyal customers. It could be a loyalty card like in a coffee shop, with the 7th manicure free or £10 off after your fourth appointment.

Develop your own signature manicure

Use your knowledge and experience to create an amazing signature manicure that is exclusive to your salon. Whether it's a unique set of treatments, a secret recipe exfoliating nail soak or a nail design that sums up your salon - be creative and get the word out about it too!

Sharing is caring

Increase your customer base by offering exclusive discounts to customers who bring a friend. It could be a discount, like half price nails if you refer someone, or it could be an extra treatment for both customers who come together, one for the first time.

Stunning decor

Many salons are choosing to go for a more upmarket, hotel feel, to make customers feel really special. Think about adding some art deco mirrors, clean uncluttered surfaces, chic pendant lighting and some fresh flowers for a more opulent salon that clients can't wait to tell their friends about.

Pamper evenings

Try something new and offer a pamper evening. Many busy women don't have much time free with work and families, so offer them a little escape, with a luxury pamper evening. You could put together a package for a standard price so they feel like they're getting an exclusive deal and make sure bookings are taken weeks in advance so it's the hottest ticket in town. Turn the lights down a little, maybe serve some complimentary cocktails or champagne and let them get away from their stress with a relaxing pamper evening at your salon.